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Deepika Padukone in the ads: Everybody in the ad word wants a celebrity in their ads to make their product popular. The likely favorites among the males are Shahrukh Khan, Aamir Khan, and Amitabh bachchan. But when it comes about females, it seems to be widening everyday. No doubt, Aishwarya Rai Bachchan is at the top in the list in terms of revenue and endorsement. She is closely followed by Kareena Kapoor, Katrina Kaif and Priyanka Chopra. Now another actress who slowly made her way in this field and give tough competition to others is Deepika Padukone. She has hiked her endorsement fee to 1 to 1.5 crore and known charged anything in between this range. In this way she slowly-slowly comes close to top three actresses to give them a healthy competition. Of course, Aishwarya Rai Bachchan is not the part of this game as she is too ahead of all this.

Deeepika in top banners: Despite the fact that except Om Shanti Om. She is not able to give any other success movie in Bollywood industry, she is managing her way to get into top banners and get success at some extent. She is working with Yash Raj Banners and many other top banners. She has a list of movies that are lined up for release in 2010 like ‘Karthik Calling Karthik’ opposite Farhan Akhtar, a Yash Raj project opposite Neil Nitin Mukesh, ‘Housefull’ opposite Akshay Kumar, and Ashutosh Gowariker’s ‘Khelein Hum Jee Jaan Sey’ opposite Abhishek Bachchan. The favorable point of Deepika Padukone is her look which carries glamorous as well as simple girl image. This is the only thing that helps her to get movies as well as endorsement and she is taking full advantage of this to make her career bright and strong. Deepika Padukone is very much devoted to her work and always does the work with full passion and energy.        

Deepika Padukone rakes in moolah: Deepika Padukone is now commanding Rs 1.5 crores for her endorsements and near about Rs 1 crore for a movie which is almost thrice as much as before. She has already endorsed Kingfisher, Close-up, Levis and Parachute. Before Om Shanti Om, she is one of the high-profile models and as a model while other models commands 40 to 75 lakhs, she commands 1.5 crores. In this way, like other top stars or big names like Shah Rukh Khan, Akshay Kumar, Salman Khan, Hrithik Roshan, Aamir Khan and Priyanka Chopra, she also continues to rake in moolah. In this race she has company of few of her friends like Ranbir Kapoor, Neil Nitin Mukesh, and Sonam Kapoor. These all are new stars but become the favorites of producers and directors and also have good fan following. No doubt, they all have extreme talent and passion to do something new and exciting. They like to do experiments with their roles and never scare about the result. They are confident and so come in variety of shades.